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Industries · Gyms & Fitness

How gyms get found and understood by AI

When people ask ChatGPT or Gemini about your gym, its ability to answer and recommend you depends on how much it knows about your business.

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9:41
Looking for a gym in Inglewood. Does Marlow Fitness have a free trial, what are membership prices, and do they run classes in the evening?

Here's what I found for Marlow Fitness in Inglewood: ai.marlowfitness.com

  • 🏋️Membership: from $39/mo month-to-month with no long contract, and all group classes are included.
  • 🎟️Free trial: yes, a 3-day pass for new members plus a free first class.
  • 🗓️Classes: evening HIIT, spin, and yoga run most weeknights until 8 PM.
  • 💪Personal training: 1-on-1 and small-group training, with a complimentary first session.

Want this week's class schedule or the membership options?

Sources
Ask anything

Supporting every major AI assistant

ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
The gap

AI can only recommend what it understands

Before someone joins, they ask AI a dozen specific questions about your gym. When the answers are locked away or out of date, AI can't help them choose you. It recommends whoever it does understand. See how AI decides which businesses to recommend.

Offerings AI can't access

Your class schedule, membership tiers, personal training, and day passes often live in PDFs, images, on your desktop, or third-party tools which AI can't easily access.
Class schedulePDF
Membership tiersImage
Personal trainingWeb form
Day passesOn your desktop

Availability AI can't reach

Your real-time class times and openings sit inside booking widgets or third-party tools that AI can't open. So it can't tell someone when they can drop in.
Mariana TekMariana TekAvailability hidden
MindbodyMindbodyAvailability hidden
JaneJaneAvailability hidden
Your AI knowledge baseMariana Tek AI ready

The long tail of questions members ask

Potential members ask AI far more than "are you open." Every question is a chance to be chosen, or skipped. You need to answer as much as you can.
free trial?membership cost?class schedule?drop-in rate?personal training?childcare?sauna?open 24 hours?contract required?beginner classes?student discount?parking?day pass price?+ hundreds more
Keep AI current

Keeping AI up to date takes minutes

Wherever the answers live, Courtyard makes it simple to add and update knowledge, so AI always has what it needs to answer.

price-list-2026.pdf
412 KB
Added

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Drop in PDFs, price lists, or docs and we'll extract the knowledge for you.

@ Popular questions
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M
Fall hours update
team@marlow.co
forward to marlow@inbox.getcourtyard.ai

Email forwarding

Forward or CC your knowledge inbox, then approve and refine right from your email.

Analytics

See what AI understands about your gym

Courtyard tracks every AI assistant reading your knowledge base, the questions they're answering, and where the gaps are, so you know it understands your business accurately.

AI TrafficLast 7 days
Total AI visits
652 ↑ 124
vs. previous 7 days
Categories reached
7 / 9
Knowledge categories AI has read
AI assistant visits over time
Jun 2224262829
ChatGPT 268 Claude 156 Gemini 132 Perplexity 96
1 in 2
consumers now ask AI for local business recommendations, and they choose the business AI understands best.
AI Visibility Index

See what AI actually says, market by market

Every week we put 24 real customer questions to ChatGPT, Gemini, Perplexity, and Google AI Mode (288 answers per market) and publish which local businesses each assistant names, and how accurately it describes them, across 50 US and Canadian markets, including gyms in 10 metros.

Explore the AI Visibility Index
4assistants, measured weekly
50US & Canadian markets
20,000+businesses evaluated
FAQ

Questions gyms ask

How does AI decide which gym to recommend?
It recommends the ones it understands. When an assistant can accurately answer someone's questions about your membership, classes, hours, availability, and training options, it recommends you with confidence. When it can't, it moves on to a gym it understands better.
What do people actually ask AI about a gym?
Far more than you'd expect: membership pricing, whether there's a free trial, class schedules, drop-in rates, personal training, childcare, contract terms, and hundreds of variations. Each unanswered question is a member who signs up elsewhere.
Why does AI get details about my gym wrong?
Because the real answers are scattered across PDFs, image-based schedules, and booking tools it can't read, or they're simply out of date. AI fills the gaps with guesses, or leaves you out entirely.
Do I need a new website for this?
No. Courtyard builds a live AI knowledge base for your existing gym so assistants understand it accurately and stay current. No new website or developer required.

Become the gym AI understands best

Set up your live AI knowledge base in minutes. No new website. Starting at $20/month.

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Courtyard · AI Visibility Index

How well does AI understand gyms?

We measured ChatGPT, Gemini, Perplexity, and Google AI Mode across the questions customers ask. AI has the surface, but on price it scores just 0.10 out of 1.

Read the Gyms edition