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Industries · Dental

How dental practices get found and understood by AI

When patients ask ChatGPT or Gemini about your practice, its ability to answer and recommend you depends on how much it knows about your business.

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9:41
We just moved to Inglewood and need a dentist. Does Marlow Dental take Delta Dental, do they do Invisalign, and can they see my son who's 6?

Here's what I found for Marlow Dental in Inglewood: ai.marlowdental.com

  • 🦷Insurance: in-network with Delta Dental, Cigna, and MetLife, plus a membership plan for patients without insurance.
  • 😁Invisalign: yes, a certified provider, with a free consultation and 0% financing over 24 months.
  • 👶Kids: a family practice that sees children from age 1, so your 6-year-old is welcome.
  • 🗓️New patients: currently accepting new patients, with the next opening this Thursday.

Want their next new-patient appointment or the membership pricing?

Sources
Ask anything

Supporting every major AI assistant

ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
The gap

AI can only recommend what it understands

Before a patient books, they ask AI a dozen specific questions about your practice. When the answers are locked away or out of date, AI can't help them choose you. It recommends whoever it does understand. See how AI decides which businesses to recommend.

Offerings AI can't access

Your services, accepted insurance, financing, and new-patient info often live in PDFs, images, on your desktop, or third-party tools which AI can't easily access.
Services & pricingPDF
Accepted insuranceImage
New-patient formsWeb form
Financing optionsOn your desktop

Availability AI can't reach

Your real-time openings sit inside scheduling widgets or third-party tools that AI can't open. So it can't tell a patient when you can see them.
RecallMaxRecallMaxAvailability hidden
Dental4MeDental4MeAvailability hidden
Your AI knowledge baseRecallMax AI ready

The long tail of questions patients ask

Potential patients ask AI far more than "are you open." Every question is a chance to be chosen, or skipped. You need to answer as much as you can.
take Delta Dental?emergency appointment today?cost of a crown?do you do Invisalign?see kids?sedation options?accepting new patients?payment plans?root canal cost?Saturday hours?teeth whitening?emergency fees?parking?+ hundreds more
Keep AI current

Keeping AI up to date takes minutes

Wherever the answers live, Courtyard makes it simple to add and update knowledge, so AI always has what it needs to answer.

price-list-2026.pdf
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Drop in PDFs, price lists, or docs and we'll extract the knowledge for you.

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M
Fall hours update
team@marlow.co
forward to marlow@inbox.getcourtyard.ai

Email forwarding

Forward or CC your knowledge inbox, then approve and refine right from your email.

Analytics

See what AI understands about your practice

Courtyard tracks every AI assistant reading your knowledge base, the questions they're answering, and where the gaps are, so you know it understands your business accurately.

AI TrafficLast 7 days
Total AI visits
652 ↑ 124
vs. previous 7 days
Categories reached
7 / 9
Knowledge categories AI has read
AI assistant visits over time
Jun 2224262829
ChatGPT 268 Claude 156 Gemini 132 Perplexity 96
1 in 2
consumers now ask AI for local business recommendations, and they choose the business AI understands best.
AI Visibility Index

See what AI actually says, market by market

Every week we put 24 real customer questions to ChatGPT, Gemini, Perplexity, and Google AI Mode (288 answers per market) and publish which local businesses each assistant names, and how accurately it describes them, across 50 US and Canadian markets, including dentists in 10 metros.

Explore the AI Visibility Index
4assistants, measured weekly
50US & Canadian markets
20,000+businesses evaluated
FAQ

Questions dental practices ask

How does AI decide which dentist to recommend?
It recommends the ones it understands. When an assistant can accurately answer a patient's questions about your services, accepted insurance, hours, availability, and policies, it recommends you with confidence. When it can't, it moves on to a practice it understands better.
What do patients actually ask AI about a dental practice?
Far more than you'd expect: which insurance you accept, emergency availability, the cost of a crown or Invisalign, whether you see children, sedation options, payment plans, and hundreds of variations. Each unanswered question is a patient who books elsewhere.
Why does AI get details about my practice wrong?
Because the real answers are scattered across PDFs, image-based service lists, and scheduling tools it can't read, or they're simply out of date. AI fills the gaps with guesses, or leaves you out entirely.
Do I need a new website for this?
No. Courtyard builds a live AI knowledge base for your existing practice so assistants understand it accurately and stay current. No new website or developer required.

Become the dental practice AI understands best

Set up your live AI knowledge base in minutes. No new website. Starting at $20/month.

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Courtyard · AI Visibility Index

How well does AI understand dentists?

We measured ChatGPT, Gemini, Perplexity, and Google AI Mode across the questions customers ask. AI has the surface, but on price it scores just 0.04 out of 1.

Read the Dentists edition